Case Study: Presto streamlines B2B sales and boosts quote requests with HeadQ Digital Commerce

How Presto streamlined B2B sales with HeadQ

Presto, a fast-growing company in the public safety industry, faced the challenge of effectively showcasing its diverse range of fire safety products and services. Their offerings were often hidden, hindering business growth, and their sales team struggled to present products effectively. They needed a comprehensive solution to increase website inquiry conversions without a complex e-commerce project, leading them to partner with HeadQ and its self-serve B2B product configuration platform.

HeadQ implemented an intuitive quote request system that resembles an online store, which was seamlessly integrated into Presto's website. The solution accommodated complex pricing structures and leveraged existing web traffic to create a self-service sales channel. This resulted in increased quote requests and orders, a higher closing rate for quotes often resulting in larger deals, and significant growth in monetary value compared to other channels. The HeadQ platform also streamlined order management and significantly improved the customer experience.

Presto

Tarja Vilmi

Head of Product Management & Marketing