Case Study: Täsmä turns its website into a sales channel with HeadQ

How occupational healthcare provider Täsmä turned their website into a sales channel

Täsmä, a Finnish occupational healthcare provider, faced the challenge of making their services easier to buy online. Their existing pricing calculator was difficult to maintain and did not allow for direct purchases, forcing their sales team to handle all deals and creating delays for smaller customers. Täsmä partnered with HeadQ to implement its self-serve B2B product configuration platform to overcome this.

HeadQ's solution enabled Täsmä's customers to buy services directly through their website while still having the option to contact the sales team. This created a seamless self-service channel. The results were immediate: in the first month, HeadQ helped generate €50K in annual recurring revenue and €100K in new sales pipeline, with 25% of sales occurring during off-hours and weekends.

Täsmä

Sanna Kärsämänoja

Director of Communications and Marketing