Case Study: Unilever achieves greater healthcare empathy with HeadChannel's A Life in a Day app

Unilever drives empathy training across 30+ countries with HeadChannel

The Method, a company specializing in experiential learning, partnered with HeadChannel to develop an app that would build empathy for patients. Their challenge was to create an immersive digital tool, "A Life in a Day," that would accurately simulate the 24-hour lived experience of individuals with serious illnesses for healthcare and pharmaceutical professionals.

HeadChannel developed a highly interactive mobile app featuring custom medical kits, scenario-based challenges, and role-playing calls from actors. The solution included robust reporting and was built for global, offline use. The app delivered a statistically significant increase in user empathy and understanding, as verified by a university study. It has been used by over 300 participants in 30 countries for major pharmaceutical companies, earning two industry awards for its innovative approach.

Unilever