Case Study: Thermo Fisher Scientific launches precision oncology testing with HDMZ

Thermo Fisher Scientific launches the first CE IVD personalized cancer test with HDMZ

Thermo Fisher Scientific, a leading life sciences company, needed to support the major launch of its Oncomine Dx Express test, the first CE IVD personalized cancer test realized as a diagnostic assay. Their marketing team partnered with the vendor HDMZ to develop a cohesive campaign for this much-anticipated product launch.

HDMZ developed the campaign's creative, branding, messaging, and dynamic advertising collateral to effectively communicate the test's speed, simplicity, and power. The result was a deep and cohesive campaign that was consistent, well-tested, and well-received by its audience.

Thermo Fisher Scientific