Case Study: Castle Biosciences improves dermatology outcomes with HDMZ brand transformation and digital marketing

Castle Biosciences showcases dermatology tests with HDMZ, backed by 130+ publications and 20,000+ patients

Castle Biosciences, a company focused on improving dermatology outcomes through gene expression profiling, engaged the vendor HDMZ to develop a revived brand identity for its portfolio of dermatologic tests.

HDMZ created a new brand identity to serve as the foundation for an improved website and an omni-channel marketing plan targeted at clinicians and patients. The solution also included a new booth design for a major dermatology conference. As a result of this work, Castle Biosciences' tests, which are clinically validated in over 130 peer-reviewed publications, gained visibility through high-impact media placements and an engaging conference presence.

Castle Biosciences