Case Study: Visit St. Pete/Clearwater advances tourism recovery and long-term growth with HCP Associates

Visit St. Pete/Clearwater builds a 5-year tourism strategy with HCP Associates

Visit St. Pete/Clearwater (VSPC), the official tourism marketing organization for Pinellas County, faced the significant challenge of charting a five-year recovery and growth path after the COVID-19 pandemic severely impacted the local hospitality and tourism industry. To address this, they engaged vendor HCP Associates for its strategic planning services.

HCP Associates implemented a comprehensive solution that included extensive stakeholder engagement and community surveys to develop a unified strategic plan. The plan focused on fostering collaboration among the county's 24 municipalities, educating residents on tourism's economic benefits, and establishing key performance indicators for sustainable growth. This process helped VSPC create a cohesive framework for enhancing the region's appeal and maximizing visitor expenditures while ensuring responsible development.

Visit St. Pete/Clearwater