Case Study: Visit St. Pete/Clearwater gains resident insights with HCP Associates

Visit St. Pete/Clearwater boosts resident engagement with HCP Associates' survey of Pinellas County

Visit St. Pete/Clearwater, a destination marketing organization, was uncertain about local residents' understanding of tourism's impact on their community in Pinellas County. Their challenge was to gauge this sentiment to better align their strategies with community needs. HCP Associates was engaged to conduct a resident perceptions study using a comprehensive survey.

HCP Associates implemented a telephonic survey to capture detailed insights into the community’s views. The study revealed that a majority of residents recognized tourism's economic and cultural benefits and were highly satisfied with the area, though concerns about traffic and crowding were noted. This data provided Visit St. Pete/Clearwater with valuable insights to inform its strategic planning and community engagement efforts, fostering a more supportive community.

Visit St. Pete/Clearwater