Case Study: Thatch achieves a modern national brand presence with HCP Associates

Thatch rebrands and launches a national growth strategy with HCP Associates

Thatch, an independently owned IT consulting firm, faced a significant challenge as its outdated brand identity no longer reflected its evolution into a full-spectrum IT and cybersecurity solutions provider. Its name, legacy messaging, and lack of a formal PR process were limiting national visibility and growth. HCP Associates was engaged to lead a complete marketing transformation to reposition the company for national expansion.

HCP Associates implemented a comprehensive rebranding and marketing solution, which included shortening the company's name to Thatch, developing a new visual identity, launching a modern website, and creating a centralized Digital Media Kit for PR. The agency also secured a high-profile local sponsorship to boost visibility. The result was a bold, modern brand that successfully repositioned Thatch as a trustworthy national IT partner, with HCP remaining as an embedded strategic partner to manage ongoing growth and market expansion efforts.

Thatch