Case Study: Source 1 Solutions strengthens global brand consistency and sales operations with HCP Associates

Source 1 Solutions strengthens global brand with HCP Associates and a 45-page style guide

Source 1 Solutions, a global managed IT services provider, faced the challenge of integrating a recent acquisition and overhauling its marketing and sales systems to achieve brand consistency and improve coordination between its U.S. and European teams. To address this, they partnered with HCP Associates as their Agency of Record for a comprehensive branding and marketing solution.

HCP Associates implemented a full rebranding initiative, including a new website, a global brand guide, and a system for brand policing. The solution also encompassed sales system implementation with NetSuite, lead generation with ZoomInfo, and social media management. As a result, Source 1 Solutions achieved a unified global brand identity, improved sales coordination, and won a Silver ADDY Award for their new website, strengthening their overall market presence.

Source 1 Solutions