Case Study: Kuducom achieves a modernized brand and expanded market presence with HCP Associates

Kuducom rebrands and launches in 6 months with HCP Associates

Kuducom, a B2B ISP and telecom company formerly known as PBX-Change, faced the challenge of an outdated brand due to its legacy name and an impending generational leadership change. They also sought to expand beyond their Tampa region and better leverage their new partnership with Cisco Webex. The company hired the vendor HCP Associates for strategic planning and a branding initiative.

HCP Associates conducted strategic workshops, competitor research, and a technology gap analysis. They developed a completely new brand identity, culminating in the new name Kuducom, which was inspired by the founder's South African heritage and symbolizes speed, agility, and customer care. HCP implemented this new brand across all materials, from a comprehensive style guide and website to vehicle wraps and building signage, and helped create an annual marketing budget to support the public launch.

Kuducom