Case Study: Hillsborough County revitalizes its film and digital media industry with HCP Associates

Hillsborough County revives its film commission in 2012 with HCP Associates

Hillsborough County, through Visit Tampa Bay, faced a significant challenge as its film and entertainment industry was in decline following a two-year period without a film commissioner. The region suffered from a lack of proactive representation, leading to a loss of local talent and production crews who relocated due to the perceived apathy and inconsistent work. HCP Associates was commissioned to conduct a comprehensive research study to provide insight and direction for the future of the film office.

HCP Associates implemented a multi-faceted research study involving stakeholder interviews, statewide surveys, and an analysis of other film commissions. The findings provided sobering statistics and specific recommendations that led to the creation of the Tampa Hillsborough Film and Digital Media Commission as an independent entity. The vendor also assisted in the vetting process that resulted in the hiring of a new commissioner. This revitalized effort, supported by a new advisory board, worked to advance the region to be competitive with other Florida markets and professed a long-term commitment to growing the industry.

Hillsborough County