Case Study: Hillsborough County improves COVID-19 communication and resident outreach with HCP Associates

Hillsborough County improves COVID-19 communication with HCP Associates using 2 survey channels

Hillsborough County faced the serious and widespread challenge of the COVID-19 pandemic, which created great uncertainty and negatively impacted residents and the local economy. County leadership needed immediate public sentiment data to understand the challenges residents were facing and to make more informed decisions. They engaged the research firm HCP Associates to conduct a community study.

HCP Associates implemented a solution by creating and distributing two different surveys, one telephonic and one online, to gather feedback from residents. The firm identified the trusted sources residents looked to for information, their sentiments around testing, and the challenges they faced. These findings allowed Hillsborough County to improve countywide communication, specifically address testing availability and safe health practices, and leverage credible information to overcome challenges. HCP Associates provided the data-driven insights needed to guide the county's response.

Hillsborough County