Case Study: Hillsborough County Hotel & Lodging Association strengthens strategy and advocacy with HCP Associates

Hillsborough County Hotel & Lodging Association activates 45 KPI scorecards with HCP Associates

HCP Associates partnered with the Hillsborough County Hotel & Lodging Association (HCHLA), a long-standing representative of Tampa Bay's lodging industry. The challenge emerged when the Florida Legislature considered proposals that threatened to redirect tourism marketing funds. This signaled that the financial tools powering Florida's tourism would remain under political debate, and HCHLA needed a documented strategy and a sharper public story to better advocate for its members and show measurable progress.

To address this, HCP Associates conducted a comprehensive organizational assessment and strategic planning process. The solution included developing a strategic plan with a detailed KPI scorecard of 45 performance measures and creating the "We Built That" narrative. As a result, the HCHLA board adopted the plan and, by June 2026, all 45 KPIs had assigned owners and first-year targets, transforming the plan into an active management tool for measurable progress. HCP also helped define HCHLA's collaborative yet independent voice for industry advocacy.

Hillsborough County Hotel & Lodging Association