Case Study: Hillsborough County Aviation Authority gains evidence-based concessions insights with HCP Associates

Hillsborough County Aviation Authority gains concessions insights from 3,000+ passenger surveys with HCP Associates

The Hillsborough County Aviation Authority faced the challenge of creating an evidence-based roadmap for future concessions to support Tampa International Airport's accelerated capital program, including the Airside D terminal expansion. They retained HCP Associates as a research partner to conduct a comprehensive passenger intercept survey to gain insight into consumer preferences.

HCP Associates implemented the solution by conducting over 3,000 in-person passenger intercept surveys at the airport. This provided the Hillsborough County Aviation Authority with a statistically confident dataset on passenger purchase behavior and preferences, which was used to ground commercial decisions and gain clear feedback for the concessions program.

Hillsborough County Aviation Authority