Case Study: Florida’s Adventure Coast/Hernando County Tourism builds a 10-year tourism strategy with HCP Associates

Florida’s Adventure Coast/Hernando County Tourism builds a 10-year tourism roadmap with HCP Associates

The customer, Florida’s Adventure Coast/Hernando County Tourism, faced challenges in developing its tourism sector due to strong competition from nearby destinations, a lack of cohesive strategy, and low brand awareness years after a rebranding effort. To address this, they engaged the vendor HCP Associates for a comprehensive strategic planning process.

HCP Associates implemented a solution that included competitor analysis, in-person and online brand awareness research, and stakeholder workshops. Based on this research, HCP Associates delivered a new 10-year strategic plan with clear objectives, KPIs, and executable action items, providing a clear roadmap for the county's tourism development and destination stewardship.

Florida’s Adventure Coast/Hernando County Tourism