Case Study: Academy at the Lakes strengthens enrollment marketing with HCP Associates

Academy at the Lakes strengthens enrollment marketing with HCP Associates after 2019 strategy overhaul

Academy at the Lakes, a private preparatory school in Florida, engaged the marketing firm HCP Associates to address its challenge of building awareness and improving the quality of enrollment inquiries within a competitive and growing market. The school's previous marketing strategy was broad, and leadership sought a refined, targeted approach to effectively position its unique educational philosophy and community values.

HCP Associates implemented a comprehensive strategy that began with stakeholder meetings to fully understand the school's challenges. The solution included developing targeted creative messaging, a refined media buying strategy, media relations, social media ads, Google campaigns, and community outreach events. HCP also revamped the school's website and marketing collateral. This work successfully promoted the school's elevated brand and its balanced approach to education, with HCP continuing its partnership to support the school's ongoing journey.

Academy at the Lakes