Case Study: US-Based Specialty Retailer for Women achieves omnichannel fulfillment and increased sales with HCL Commerce

Improves Cross-channel Customer Experience With Hcl’s Ecommerce Solutions

The US-Based Specialty Retailer for Women, a multi-channel fashion and accessories retailer operating 585 stores plus eCommerce and partner channels with ~50,000 active SKUs, needed to upgrade Sterling DOM from 8.5 to 9.2 and improve cross-channel capabilities (Buy Online Pick Up at Store, Buy Online Ship From Store), pre-order/backorder management, and enterprise inventory visibility. They engaged HCL Commerce to modernize Sterling Order Management and deliver omni-channel fulfillment enhancements.

HCL Commerce implemented a phased Sterling Order Management upgrade and multi-channel fulfillment solution—piloting Ship From Store then scaling to the full store network—enabling store listings by zip/radius/ATP, exposing store-only SKUs online, load-balancing fulfillment between DCs and stores, and configurable node capacity and order splits. The HCL Commerce solution synchronized inventory into a single system of record, smoothed in-store pickup and ship-from-store operations, increased store footfall and cross-channel sales, reduced lost online sales from out-of-stock situations, and delivered measurable ROI.