Case Study: Iperceramica boosts traffic and international sales with HCL Commerce+

Driving international growth with responsive, high-quality e-commerce experiences

Iperceramica, an Italian retailer of flooring, tiles, and bathroom products, wanted to expand beyond its home market by giving customers the ability to shop online from any device. To support growth in Italy and internationally, the company needed a digital commerce platform with multilingual and multicurrency capabilities, along with seamless integration to its existing SAP ERP systems.

HCL Commerce+ helped Iperceramica launch a new e-commerce store integrated with SAP and supported by Var Group. The solution enabled efficient order fulfillment, better online and in-store customer journeys, and easier browsing and checkout across markets. Since launch, Iperceramica has seen website traffic rise by 50%, online sales grow significantly, and ROI achieved in less than one year, while positioning the business for further expansion across Europe.

Iperceramica

Michele Neri

Chief Executive Officer