Case Study: Augusta Sportswear Brands achieves a 5% sales increase and seamless customer journeys with HCL Commerce

Augusta Sportswear Brands Boosting digital sales through seamless customer journeys

Augusta Sportswear Brands, a leading US sports apparel manufacturer, faced the challenge of delivering a seamless, consistent online shopping experience across multiple white‑labeled brands to nurture loyalty and drive incremental sales. To solve this, the company turned to the HCL Commerce e‑commerce platform to reimagine the digital experience and consolidate separate storefronts into a unified customer journey.

Augusta migrated all brands onto a single, centralized instance of HCL Commerce (with implementation support from Royal Cyber), using out‑of‑the‑box B2B features and REST API integration with its ERP on AWS to improve performance and inventory accuracy. The HCL Commerce solution delivered measurable impact: a 4% increase in online visitors, a 5% increase in digital sales/revenues, faster upgrades and lower operational complexity, plus reduced phone orders and easier rollout of new brands.

Augusta Sportswear Brands

Nathan Maxwell

Senior Director, Digital Experience