Case Study: Weaver boosts PR reach and credibility with HCK2 public relations

Weaver earns 37.3M+ reach in 8 weeks with HCK2

Weaver, a major tax and advisory firm, faced the challenge of helping business owners navigate confusing COVID-19 relief programs like the CARES Act and PPP loans while many other brands were pausing their marketing. The vendor HCK2 provided public relations services to amplify the firm's thought leadership on these critical pandemic-related topics.

HCK2 implemented a solution using targeted media relations, securing 53 media placements that reached an audience of over 37 million. This effort generated a national PR value of $317,188 and an exceptional 6,344% ROI. As a result, Weaver became a go-to resource, significantly enhanced its credibility, and saw a rise in all engagement levels, leading them to double their PR budget with HCK2.

Weaver