Case Study: VitalTech boosts virtual care visibility with HCK2's COVID-19 PR campaign

VitalTech secures 15 media placements in 30 days with HCK2

VitalTech, a leading virtual care delivery provider, faced the challenge of differentiating itself from competitors in the health tech space. They hired HCK2 to build and execute a public relations program, a challenge that required a quick pivot to address new initiatives supporting the COVID-19 pandemic.

HCK2 developed a strategic media relations plan that leveraged local and national contacts to promote VitalTech's announcements and partnerships. This solution secured 15 media placements, reaching an audience of over 2.76 million individuals and generating a PR value of nearly $230,000 for the customer.

VitalTech