Case Study: The Dallas Opera boosts awareness and ticket sales with HCK2's digital ad campaign

The Dallas Opera drives 500+ conversions with HCK2

The Dallas Opera sought to build awareness, increase ticket sales, and expand its customer base. They hired HCK2 to develop an integrated marketing strategy and provide creative services, leveraging data analytics and digital marketing.

HCK2 used Claritas data to understand audience segments and executed paid campaigns across SEM, retargeting, social media, and text. The results were stellar, generating over 530,000 impressions, 2,600 clicks, and 500 conversions. Most notably, HCK2 achieved a cost per acquisition of just $18.00, significantly beating the client's target of under $50.

The Dallas Opera