Case Study: Texas Health Aetna drives top-prospect engagement with HCK2's Cowboys Stadium event marketing

Texas Health Aetna drives 3x anticipated results with HCK2's Cowboys Stadium event

Texas Health Aetna needed a creative way to engage top prospects to grow its membership base. The company turned to vendor HCK2 for its event planning expertise to coordinate and implement a special marketing event.

HCK2 secured Dallas Cowboys Stadium as the venue and managed all logistics, also providing creative and web services to develop a prospectus, digital invites, customized brochures, and an event landing page. The event was a major success, bringing in 16 individuals from 10 companies. Within a week, 30% of those attending companies began contract negotiations, a result three times greater than anticipated.

Texas Health Aetna