Case Study: NTT Security increases followers and migrates audiences with HCK2 organic social content strategy

NTT Security boosts social followers 5% in 4 months with HCK2

NTT Security, a division of NTT Ltd., faced a challenge during a global corporate consolidation. With no single internal owner for its social media channels, it needed to migrate its U.S.-based followers to new global company channels. The company engaged its existing PR vendor, HCK2, for help with an organic social content strategy and execution.

HCK2 developed and managed a strategic content calendar focused on Twitter and LinkedIn, leveraging existing blog content and successful PR efforts to create compelling posts. As a result, HCK2 successfully transitioned 4,433 Twitter followers to the new global channels and increased the total number of Security Americas followers by 5% in just four months.

NTT Security