Case Study: NTT Data boosts global employee engagement with HCK2’s internal communications newsletter strategy

NTT Data boosts newsletter engagement to 97% with HCK2

NTT Data, a Japanese multinational system integration company, faced the challenge of keeping its global workforce informed of company news and media placements while overcoming language barriers and copyright concerns. They engaged vendor HCK2 to develop and distribute an internal newsletter, the "In The News Global Scan," to address these needs.

HCK2 implemented a solution involving a twice-weekly newsletter that curated and translated the top eight articles from global media scans. The solution, which shifted from MailChimp to Outlook for better distribution, achieved high engagement. Results from internal surveys showed an 87% overall approval rating, 94% readership, and 97% engagement, with employees reporting a significantly increased sense of global connection and pride in the company.

NTT Data