Case Study: NTT Data boosts media placements and thought leadership with HCK2 Marketing + Communications

NTT Data boosts media placements 31% with HCK2

NTT Data, a division of NTT DATA Corporation, partnered with vendor HCK2 to address the challenge of effectively communicating its newly organized product and service offerings. The goal was to align its messaging with new corporate objectives to help grow top-line revenue.

HCK2 developed a message-optimization strategy with an emphasis on thought leadership. This solution led to significant results, including a 31% increase in media placements, a 20% increase in media mentions and a 185% quarter-over-quarter increase in thought leadership share of voice for NTT Data. The efforts by HCK2 also boosted the company's overall share of voice by 4% year-over-year, making it the highest among competitors.

NTT Data