Case Study: Fort Worth Symphony Orchestra drives 12.8M+ reach for its Fourth of July concert with HCK2 PR

Fort Worth Symphony Orchestra reaches 12.8 million with HCK2 in under 2 weeks

The Fort Worth Symphony Orchestra (FWSO) faced the challenge of engaging its community and patrons during the COVID-19 pandemic for its American Strong Fourth of July concert. To safely reach its audience, the FWSO planned a broadcast performance and partnered with HCK2 for public relations support to drive awareness and viewership.

HCK2 implemented a targeted media strategy, distributing press materials and securing event listings. Their efforts resulted in 17 media placements and 15 calendar listings, achieving an audience reach of 12.8 million and over $500,000 in PR value. The concert broadcast, supported by HCK2's PR activation, set a record with 145,000 views.

Fort Worth Symphony Orchestra