Case Study: Fort Worth Symphony Orchestra boosts website traffic and music engagement with HCK2’s Music Lab PR campaign

Fort Worth Symphony Orchestra boosts website traffic 23% with HCK2

The Fort Worth Symphony Orchestra (FWSO) faced the challenge of launching a new digital platform, the Music Lab, to engage patrons online during the COVID-19 pandemic. They partnered with vendor HCK2 to handle the public relations activation for this campaign, finalizing the messaging and announcing the launch.

HCK2 distributed a press release to its media contacts, securing 13 placements in one week, including a feature in The Washington Post. This coverage reached an audience of 200,000, with a PR value of $14,645. As a direct result of HCK2's PR efforts, the FWSO saw a 23% increase in website traffic and a 145% increase in engagement with the new Music Lab content.

Fort Worth Symphony Orchestra