Case Study: Denton County Transportation Authority boosts college ridership with HCK2 social media campaign

Denton County Transportation Authority drives 129,583 Twitter impressions with HCK2

The Denton County Transportation Authority (DCTA) partnered with vendor HCK2 to optimize its outreach to potential riders and establish itself as the primary transportation option within its service area.

HCK2 implemented a targeted social media campaign on Facebook and Twitter to reach students at three major local colleges, promoting special fare discounts. The campaign achieved significant engagement with over 129,000 Twitter impressions and nearly 1,800 click-throughs. This effort by HCK2 resulted in a measurable increase in ridership across all three student groups serviced by DCTA.

Denton County Transportation Authority