Case Study: Denton County Transit Authority boosts State Fair ridership with HCK2 Marketing + Communications

Denton County Transit Authority boosts ticket combo sales 87.97% with HCK2

Denton County Transit Authority, an existing client of HCK2 Marketing + Communications, sought to enhance its outreach and establish itself as the preferred transportation option to the 2019 State Fair of Texas.

HCK2 implemented a multi-channel campaign leveraging branding and creative assets, digital and social advertising, and logistics planning. The agency used onboard signage, printed collateral, digital ads, and print advertising to promote ticket savings and a convenient ride. This effort resulted in an 87.97% increase in ticket combo sales, over 1.1 million digital ad impressions, and significant web traffic, substantially boosting ridership over the previous year.

Denton County Transit Authority