Case Study: Dallas Capital Bank boosts community engagement with HCK2's "Random Acts of Kindness" campaign

Dallas Capital Bank earns 7,205 impressions in 6 days with HCK2

Dallas Capital Bank, a bank serving businesses and professionals in the Dallas area, partnered with HCK2 for marketing and communications support. Their challenge was to celebrate and bring attention to their employees' participation in National Random Acts of Kindness Week, where staff used gift cards to perform good deeds in their community.

HCK2's social media team created posts for the bank's Facebook and LinkedIn channels to highlight these acts of kindness. The solution implemented by HCK2 resulted in significant engagement, achieving 7,205 impressions, 4,340 viewers, 48 reactions, a 3.13% click-through rate, and a 5.41% engagement rate in just six days.

Dallas Capital Bank