Case Study: CC Carpet achieves 1,226% more clicks with HCK2's Facebook promotional campaign

CC Carpet boosts clicks 1,226% with HCK2

The customer CC Carpet, a well-known flooring retailer in the Dallas-Fort Worth area, faced increasing competition and needed to generate new leads while broadening awareness that it sells more than just carpeting. They partnered with vendor HCK2 to create an organic social media plan and execute paid-digital marketing strategies.

HCK2 implemented a targeted paid social media campaign on Facebook and Instagram, promoting a 0% financing offer. After A/B testing, the campaign utilized optimized targeting and a gamification contest on Facebook. The vendor shifted focus to paid ads, ultimately moving the entire budget to Facebook, which proved more effective. The campaign resulted in a 1,226% increase in clicks and a 74% increase in impressions, supporting a future budget allocation to paid advertising.

CC Carpet