Case Study: Austin College boosts enrollment awareness with HCK2's cross-media campaign

Austin College boosts enrollment 10% with HCK2's cross-media campaign

Austin College, a small independent liberal arts college in Texas, was known as a "hidden gem" but struggled with brand awareness and attracting students. To address this challenge, they reached out to HCK2 for a marketing and communications solution.

HCK2 implemented an aggressive cross-media campaign utilizing print, digital, out-of-home, and radio advertising. This strategy resulted in over 193 million impressions and a 5.92% click-through rate, which was double the industry standard. Ultimately, HCK2's campaign fueled a 10% increase in enrollment for Austin College, all while achieving a lower media spend than the prior year.

Austin College