Case Study: Allegro Development boosts international media coverage with HCK2 Marketing + Communications

Allegro Development boosts articles 25% with HCK2

Allegro Development, a commodity-trading and risk-management software provider, faced the challenge of communicating its capabilities clearly across multiple industries like oil & gas and utilities to build a targeted media presence. They engaged HCK2 for a thought-leadership and media outreach strategy.

HCK2 developed a tailored program involving extensive media research and proactive pitching. This resulted in Allegro being featured in 20 industry articles, a 25% increase, and securing 42 bylines in trade publications, which exceeded the initial goal by 33%. HCK2's strategy successfully expanded Allegro's regional and industry-specific media footprint.

Allegro Development