Case Study: Fluidra achieves real-time, scalable e-commerce and personalized customer experiences with Hazelcast

How Fluidra overhauled its IT infrastructure with an accelerated timeline

Fluidra, a multinational leader in pool and wellness equipment, was constrained by an ERP‑centric architecture that caused latency, bandwidth problems, and limited their ability to modernize front‑end services. Pandemic‑driven traffic spikes turned these issues into critical e‑commerce failures, prompting Fluidra to evaluate in‑memory solutions and choose Hazelcast to enable real‑time pricing, stock visibility, and personalized customer experiences.

Hazelcast was implemented as the in‑memory data store and stream‑processing component within a new digital integration hub (data staging, ESB, and event streaming) that decouples front‑end services from legacy ERP systems and ingests master data via AWS Kinesis. The deployment delivered measurable gains—price calculations now run 50–100x faster—plus immediate stock lookups, dynamic per‑customer pricing, improved stability and scalability, and a foundation Fluidra can extend (for example, integrating Salesforce and accelerating other websites).

Fluidra