Case Study: Comcast achieves a real-time 360° customer view and reduced on-demand latency with Hazelcast IMDG

Excel at Customer Experience with Hazelcast IMDG

Comcast Corporation, a global media and technology company (Comcast Cable/XFINITY), was challenged by fragmented customer data across multiple silos and high latency delivering on‑demand content to set‑top boxes, which impeded a true 360° customer view and fast, personalized service. To solve this, Comcast selected Hazelcast and its Hazelcast IMDG Enterprise to modernize their customer management infrastructure.

Hazelcast implemented an in‑memory data grid that unifies rentals, purchases and other user data across TV systems so applications and users can access real‑time customer information. By keeping data and computation co‑located, Hazelcast IMDG enabled microsecond data ingest and dramatically reduced on‑demand latency on set‑top boxes, improving response times, customer experience and operational efficiency for Comcast.

Comcast