Case Study: BNP Paribas boosts real-time loan offer conversions with Hazelcast

BNP Paribas boosts loan offer conversions 4x with Hazelcast

BNP Paribas Bank Polska, a member of the global BNP Paribas banking group, faced the challenge of increasing product adoption by presenting timely and relevant offers to its customers. Their existing batch-oriented infrastructure caused a two-day delay in delivering promotions, which the marketing team believed was hindering conversion rates. To address this, they turned to Hazelcast and its Platform Enterprise product to add real-time stream processing capabilities.

Hazelcast's solution integrated with the bank's existing architecture to create an event-driven system that blended real-time customer interaction data with historical account information. This allowed BNP Paribas to immediately identify customer needs and automatically deliver personalized offers via SMS. The implementation by Hazelcast resulted in a 400% increase in loan offer conversions, making the initiative profitable within just six months, all with zero downtime and no need for additional IT resources.

BNP Paribas