Case Study: OpenStore achieves a unified digital HQ and 400% higher engagement with Haystack

Innovating Ecommerce and the Employee Experience

OpenStore, a rapidly growing e-commerce company, needed a way to manage its vast complexity and foster a cohesive digital employee experience. Their existing knowledge base in Notion was saturated and difficult to navigate, creating a significant knowledge gap between teams and hindering their ability to share information and align on goals. To support their innovative business model and diverse talent, they turned to the vendor Haystack for a modern intranet solution.

By implementing Haystack, which they named OpenSource, the company created a central digital headquarters. The solution served as a knowledge management tool, a communications platform, and an employee directory. The measurable impact was dramatic, with OpenStore reporting over 400% more sustained user activity on Haystack compared to their previous tool. The platform provided easy access to up-to-date information, fostering greater transparency, creativity, and efficiency across the entire organization.

OpenStore

Jack Randall

Head of Communications