Case Study: Thumbtack delivers an award-winning virtual-first employee experience with Haystack

How Thumbtack Delivers an Award-Winning Virtual-First Employee Experience

Thumbtack, a virtual-first company with a global team, needed a better way to connect its distributed employees and serve as a central hub for information and company culture. Their previous tools, including Confluence, were difficult to navigate and lacked the interactive and integrated functionality required for a true digital headquarters, posing a significant challenge to their employee experience goals. They turned to the vendor Haystack to implement a solution.

Haystack provided the platform to build "TackHub," Thumbtack's new digital home. The solution integrated seamlessly with Google Workspace and offered an intuitive, user-friendly space for communication, knowledge sharing, and collaboration. The results were immediate and impressive; within the first week, they exceeded all launch goals, achieving a 90% monthly active user rate and 99.9% adoption. The team at Haystack helped Thumbtack create an award-winning digital employee experience that became their central virtual headquarters.

Thumbtack

Brooke Beiermann

Communications Manager