Case Study: Clairol helps first-grey worriers face greys with confidence with Haygarth

Clairol reaches over 2 million people in 2 weeks with Haygarth

The customer, Clairol, challenged vendor Haygarth to develop a major idea that would modernize its Nice’n Easy hair colour brand and make it relevant to new "First-grey Worrier" shoppers without alienating its loyal older customer base.

Haygarth created a digital campaign centered on a short film to challenge the stigma around finding a first grey hair, framing it as a natural milestone to be celebrated. The solution included a supporting online hub and social media assets that targeted platforms where negative conversations were happening. The campaign achieved significant reach, generating millions of social impressions and reaching a large number of people through a PR and influencer campaign over a two-week period.

Clairol