Hayes Marketing
9 Case Studies
A Hayes Marketing Case Study
Remi, a direct-to-consumer company specializing in custom dental products, sought to accelerate its new customer acquisition after previous agencies failed to deliver efficient growth. Their challenge was to establish a consistent and profitable customer acquisition cost so that ad spend could be scaled without sacrificing margin. To address this, they hired Hayes Marketing to work on their paid acquisition and retention marketing.
Hayes Marketing implemented a multi-faceted solution that involved creating high-performing ad creative, revamping product pages with A/B testing, and simplifying the media buying strategy on Meta. For retention, Hayes built new email flows and launched direct mail campaigns to convert one-time buyers into subscribers. These efforts turned an unprofitable customer acquisition cost into a profitable one for Remi. The results were tremendous, including a 12,400% revenue growth and a 150% increase in return on ad spend (ROAS) for the brand.