Case Study: Northbound Goods boosts revenue per session by 24% with Haxtiv Shopify Plus rebuild

Northbound Goods lifts revenue per session 24% with Haxtiv

Northbound Goods, a seller of premium outdoor gear, faced challenges with its Shopify store, including poor performance, a bloated app stack of 32 applications, and a generic product page design that was underperforming. The company engaged Haxtiv to rebuild on Shopify Plus, trim the app stack, and redesign for better conversion.

Haxtiv executed a 12-week rebuild, auditing and trimming the app stack to 21 apps and redesigning the site with a focus on conversion rate optimization. The solution also included implementing Shopify's native B2B features. As a result, Haxtiv helped Northbound Goods achieve a 24% increase in revenue per session and improved its mobile site speed, reducing Largest Contentful Paint from 2.8s to 1.6s.

Northbound Goods