Case Study: L’Oréal achieves a 42% sales lift with Hawthorne Advertising’s creative production

L’Oreal lifts sales 42% with Hawthorne Advertising

L’Oréal's cosmetics division engaged Hawthorne Advertising to create a television commercial for its Unbelieva-Brow product. The challenge was to introduce the brow gel, which had been on the market for over six months, to consumers aged 35 and older.

Hawthorne Advertising developed a solution that included 15-second digital and 30-second television spots. The creative approach featured a compelling product demonstration by influencer Becca Tilley and makeup artist Sir John, highlighting ease of use and long-lasting results. This strategy successfully doubled sales performance compared to previous campaigns and drove a 42% increase in sales, helping L’Oréal achieve its highest ever market share for Unbelieva-Brow.

L’Oreal