Hawthorne Advertising
10 Case Studies
Case Study: La Roche-Posay boosts revenue and conversions with Hawthorne Advertising
A Hawthorne Advertising Case Study
La Roche-Posay boosts revenue 30% with Hawthorne Advertising
La Roche-Posay faced the challenge of launching its Anthelios sunscreen in the crowded U.S. market and reinvigorating stagnant sales for its Effaclar product line. The brand needed to build awareness, justify its premium price point, and increase both online and in-store sales conversions. To meet these challenges, they partnered with the vendor, Hawthorne Advertising.
Hawthorne Advertising developed a strategy involving long-form video spots and dedicated landing pages to communicate each product's scientific heritage and value. The solution for Anthelios successfully drove traffic to a specific landing page, while the campaign for Effaclar focused on consumer education. The results were significant, with Hawthorne's efforts leading to a 30% incremental revenue boost across the entire La Roche-Posay line, a 35% increase in online conversions, and a 20% rise in retail sales-per-store for the Effaclar product.
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