Case Study: J-B Weld achieves major sales growth with Hawthorne Advertising

J-B Weld boosts unit sales 67% with Hawthorne Advertising

J-B Weld, a consumer packaged goods company, faced the challenge of reinforcing its position with loyal customers while also capturing a younger, more diverse audience of DIY enthusiasts. To boost retail sales and expand its market presence, J-B Weld partnered with Hawthorne Advertising for a comprehensive marketing strategy.

Hawthorne Advertising implemented a multi-faceted solution that included celebrity endorsements, a hybrid brand campaign, product showcases, and extensive digital engagement. This approach resulted in a remarkable 67% unit sales increase and a 32% overall sales growth, successfully broadening the customer base and strengthening market leadership for J-B Weld.

J-B Weld