Case Study: Invisible Glass achieves award-winning brand visibility with Hawthorne Advertising

Invisible Glass wins 2024 Platinum Hermes Award with Hawthorne Advertising

Invisible Glass, a challenger brand in the glass cleaner category, faced the challenge of gaining major visibility against the established category leader, Windex, despite having a superior, streak-free product. The company partnered with vendor Hawthorne Advertising to create a performance-driven creative campaign to address this.

Hawthorne Advertising developed a humorous and insightful campaign that featured three well-meaning but misinformed social media influencers to separate fiction from fact. This creative approach successfully raised the brand's profile and delivered a clean sweep, resulting in the campaign winning the 2024 Platinum Hermes Award.

Invisible Glass