Case Study: HomeAdvisor drives 400% unaided awareness lift with Hawthorne Advertising

HomeAdvisor lifts unaided awareness 400% with Hawthorne Advertising

Hawthorne Advertising partnered with HomeAdvisor, which was launching as a challenger brand in the home services category. The challenge was to build brand awareness and educate homeowners on HomeAdvisor's platform in a market dominated by Angie’s List, while also driving website traffic and improving key performance indicators.

The solution from Hawthorne Advertising involved developing new creative focused on unique benefits like cost savings and expanding the media strategy to include broadcast television and high-profile sports events. This approach successfully lifted unaided brand awareness by 400% and improved KPIs by 50%, contributing to HomeAdvisor's massive growth. Hawthorne Advertising's ongoing partnership later expanded to include creative and media strategy for the merged entity, Angi Inc.

HomeAdvisor