Case Study: DAP achieves an average 182% increase in Home Depot weekly sales with Hawthorne Advertising

DAP boosts Home Depot weekly sales by 182% with Hawthorne Advertising

DAP, a manufacturer of home repair products, approached Hawthorne Advertising with the challenge of launching their new Eclipse Wall Repair Patch. The goal was to efficiently introduce the product to the marketplace and demonstrate its key benefits of being the strongest and thinnest drywall solution to a target audience of contractors and DIYers.

Hawthorne Advertising developed a solution using responsive video creative for TV and digital platforms, emphasizing the product's simplicity. They supplemented this with a dedicated microsite and a media strategy that included Connected TV and digital retargeting, which was later focused on driving in-store sales at The Home Depot. The campaign implemented by Hawthorne resulted in an average weekly sales increase of 182% at The Home Depot, successfully reaching the target demographic.

DAP