Case Study: Credit One Bank boosts credit card applications with Hawthorne Advertising

Credit One Bank drives 3x more applications with Hawthorne Advertising

Credit One Bank, a major credit card issuer, engaged vendor Hawthorne Advertising to develop a breakthrough integrated advertising campaign. The challenge was to drive new credit card applications and increase brand awareness through direct response TV, moving beyond their established direct mail and affiliate marketing efforts.

Hawthorne Advertising developed an award-winning "TMI" TV campaign based on a key consumer insight. They implemented a test versus control market design across multiple channels. The solution drove a 3x lift in credit card applications in test markets, with significant incremental lifts in paid search, organic site visits, and an 85% higher response rate for direct mail in test markets versus control.

Credit One Bank