Case Study: Children’s Hospital Los Angeles boosts donations with Hawthorne Advertising’s omni-channel campaign

Children’s Hospital Los Angeles boosts donations 16% with Hawthorne Advertising

Children’s Hospital Los Angeles faced a significant challenge when charitable giving drastically dropped. They enlisted the help of Hawthorne Advertising to increase donations and support during this crucial time.

Hawthorne Advertising developed a new brand strategy and multi-channel execution that shifted the campaign's focus from portraying sick children as victims to profiling their courage. This highly emotional, omni-channel campaign resulted in a 16% year-over-year increase in the number of donations and a 74% average year-over-year increase in return on advertising spend for Children’s Hospital Los Angeles.

Children’s Hospital Los Angeles